Hi, I'm
Katherine Herbst
Designing Digital Ecosystems That Convert, Scale, and Perform
My approach blends brand strategy, user experience, and conversion-focused design to create cohesive digital ecosystems that move businesses forward.
Because strong visuals attract attention.
Strategic design turns that attention into action.
10+ Years
Building Digital Growth
Strategy-Led Design
Built around business outcomes.
Built to Perform
From concept to conversion
Strategic Design That Drives Growth
What Sets me Apart
High-Converting Web Design
I spearhead Conversion-focused websites built to guide users, build trust, and drive measurable results.
UX & Digital Strategy
Research-backed experiences designed around real user behaviour, business goals, and long-term scalability.
Creative & Marketing Design
Beyond branding — I create complete digital ecosystems that support acquisition, retention, and expansion.
Why Choose Me
Strategic Capabilities
Brand & Growth Strategy
UX & UI Architecture
Conversion-Focused Web Design
Design Systems & Scalable Frameworks
Cross-Functional Leadership
CRM & Lifecycle Experience
Campaign Concept Development
Project & Timeline Management
User-Centered Design Principles
Design Quality Assurance
